Presently, the 34-year-old singer of “Cruel Summer” travels the world on five continents with her tour, The Eras Tour.
It highlights Swift’s most recent albums while showcasing her many musical eras.
With more than 40 songs and more than three hours, the performance is sure to leave spectators with unforgettable memories.
Some, meanwhile, claim to have left the concert and not been able to recall anything.
Attendees have discussed the strange encounter on X, formerly known as Twitter.
One fan writes: “It was the best day of my life but I can only remember it when I think really hard.”
Another adds: “I don’t even remember going to the concert, thank god I have taken videos but this is so scary.”
“I actually cannot remember most of it, it’s scary,” a third agrees.
“Why do I not remember The Eras Tour AT ALL?” inquires another person.
As the Era Tour is an immersive event rather than your typical concert, fans will understandably experience an intense build-up to the event.
Experts speculate that this could be the cause of the odd event, as there would be high emotions and a buzzing atmosphere during the trip, which will make it harder for individuals to create memories.
“Post-concert amnesia” is the word used to describe the observed event, while not being an official medical term.
Thankfully, this isn’t quite as terrifying as it seems.
ABC News is informed by Temple University assistant professor and board-certified neurologist Dr. Leah Croll that the human brain is limited in handling information at once. In that regard, it resembles a computer somewhat. You’re being inundated with stimuli, so something has to give. Often, that something is memory retention.
It’s also been likened to memory loss following a traumatic encounter.
In an explanation to MailOnline, Dr. Punit Shah, a psychologist and lecturer at the University of Bath, says that occasionally memories of trauma are blocked out or improperly constructed.
“That isn’t to say Taylor’s concerts are traumatic, but the emotion of the situation can mean people are so immersed in it and emotional that the details of the event aren’t as well formed as they might expect.”
Fans of Swift should be relieved that there might be a fix for this alleged memory loss.
According to the BBC, Dr. Helen Prior, senior lecturer at the University of Hull, advises fans to relive the memories by listening to the pop star’s songs later on.
